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More Stylish Than Ever! itel Debuts its Latest S Series Smartphones S16 and S16 Pro in Nigerian Market

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Why Olamide Is A Perfect Brand Ambassador For Itel

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The recent unveiling of Olamide as itel Mobile’s brand ambassador in Nigeria has opened up a new chapter for brand loyalists and lovers. In five words, it is a good move and here’s why.

 

His announcement is the first pointer.

 

Attendees at the virtual unveiling ceremony held to officially welcome him to the itel family hailed his selection. The comments section bubbled and buzzed with excitement and thumbs up for itel and Olamide. The brand could have settled for anyone else – another blazing hip hop and street music act, but Olamide has a mass market appeal and feel that users of the itel brand can definitely relate with.

 

Man is just too “lit”.

 

He is a great match for the itel Mobile brand, and they have so much in common, that their coming together is a no-brainer. The similarities (appeal, market acceptance, and more) have inspired a united team. For the streets and for the mass markets that drive their deliveries and existence. For the smartphone for everyone and the reliable and affordable products.

 

The versatility package.

 

Olamide is bringing versatility to the relationship in truckloads. He is blessed with an amazing talent base that aids interconnection and shared benefits for both brands. This is helped by the fact that he speaks a language itel’s community of brand lovers and fans can relate with. The voice of the streets is definitely about to get louder.

One more madt string.

 

Olamide’s carriage and appeal connects the participating brands on an amazing plane. These attributes are easy to spot in his craft and this alone will help in enhancing the connection between itel Mobile and her customers. It doesn’t get any better than this.

 

This partnership takes care of every interest – brand and customers. It looks good not just on paper and it’s only a matter of time before everyone gets to see the great move itel Mobile made with choosing Olamide as the face and voice of the brand

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Itel Mobile Unveils Olamide As Brand Ambassador, Sets New Targets

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In what can only be considered as the coming together of two kings, the smartphone for everyone brand, itel Mobile has unveiled Afro-pop star, Olamide Adedeji as its official brand ambassador.

The signing of the famous Afro-pop star is informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.

itel Mobile’s choice of Olamide as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets. itel Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

“We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands have been able to stay on top of their games, we are both leaders in our spaces. Olamide is the king of hip-hop and street music, itel is the king of smartphones in the mass markets. Olamide and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. The best is beginning to take shape.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership.

Commenting on the partnership between both brands, Olamide Adedeji observed that “it feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”

The unveiling was staged online via itel Mobile’s social media pages and attracted over 500,000 views across different social media platforms while it lasted.

itel Mobile is a leading smartphone brand in the Nigerian and African markets. The brand provides affordable and reliable smartphones for everyone. itel Mobile has multiple awards and recognitions under its belt, including the leader of the smartphone mass market and the most student-friendly smartphone brand in Nigeria.

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