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How I Got a Big Scar on My Hand-Uche Jumbo

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Uche Jombo ventured into the Nigerian movie industry in 1999. She has since made a name for herself as a screenwriter, actor, producer and presently as a director. Her latest work ,’Heaven on my Mind’, is the first collaboration between two talented actors, Uche Jombo and Ini Edo as co-producers, speaking to DUPE AYINLA-OLASUNKANMI, the mother of one reveals some interesting issues. Enjoy

Why partner Ini Edo partner on this project?

I felt she has the strength that might not be mine. For me,  I feel partnership is about two people bringing in their strength to the table. I actually wanted her to act in the movie, so I sent the script to her to read and then she liked it and suggested partnering.

The idea of partnership came from her and It was the best decision I made I must tell you, because this job has taken a lot. We have encountered a lot of challenges like shooting , light hitting somebody, having to recast and also re-shoot. If I was the sole executive producer, I would have probably gone mad.

So, I think sometimes, when things happen on a project, you see them as being blessing. Like having a partner and then all the expenses are being shared.

 What was at the back of your mind when all the challenges came?

If you look on my right arm, I have a big scare there. It is from the set. We were shooting on a particular day and the light just fell on me. This job most time, and I would say most of the job that has troubled me the most are my personal jobs.

Sometimes, you can have it easy and the movie will still come out well. I just feel anything towards stressing you, is probably preparing you to do better or as a sign that the job will come out well. Because on this particular project, we had to recast as particular character, but the time I went back to the studio and watched the other actress playing the role better, I knew it was a good call. I would not have known or seen that if the challenge did not come up.

Most time I do not see stress that come with production as giving up, because it makes the job perfect and better.

Did the re-casting mean additional cost?

Yes, that is why I say having a partnership is sometimes good. In such case, the whole cost will not be on you alone. You will really feel the heaviness of going above you budget. You feel that more, when you are the only one funding the project.

On this, did you spend above your budget?

Yes, we did. And like I mentioned earlier where the cost is N500, you only get to drop N250. Ini Edo was the calm of my madness on this set. When I try to push above budget and I am freaking out, because I am a very tense person, she will like ‘calm down, we will do it’.

On this production, things had happened that I was glad that I had a partner. Because that was supposed to happen, but I would have freaked out if I was the only one handling the project.

 The title sounds like it is a religious movie. Is it?

Heaven on my Mind, I need to clear is not a Christian movie. Heaven is the name of a girl in the movie. You have to watch the movie to know the rest of the story.

How did you pull your cast together?

We had an amazing cast on this project like; Ini Edo, Mercy Aigbe, Femi Adebayo, Adunni Ade, the lead actor, Ray Mondi and others. And of course human beings are difficult to manage and we are talking about adults here. But at the end of the day, we were able to pull through. We started 2016 towards 2017, but when the accident happened, we had to put a hold to the production.

What was the idea behind the mixed cast, English and Yoruba?

When producing, I always take into consideration characters who fit into a particular role. So casting for this project, I had to pick those that fitted into the roles because it was a Yoruba character.

I like to cast actor in their comfort zone, it helps with the story telling and sometimes when you cast an actor that is not versatile in that area, it destroys the production. And it is a language that they are comfortable with.

It is a drama-comedy on relationship, marriage, whether you like it or not it is a business transaction.

But what happens to the era of DVDs?

Honestly, I miss those days. Even now, people are afraid of putting their films in DVDs. But I think we should still do that. There is still market for it, but it is just that the piracy is still very high. There are some who would still want some movies as collection.

Will you be considering it on this project?

It is a partnership.  I will have to discuss that with my partner and if it works, we can consider it. We are going to run across Nigerian cinemas and after that, do an online cinema too where people will get to watch it. We will premiere it for a weekend.

This is considered to be your directorial debut. Isn’t it?

I need to clear that, it is not my directorial debut. I directed a movie while in school. But this is my first directorial movie that is going into the cinemas. So I think that is where the mix-up came from.

I have directed several movies, but this being my first cinematic directorial movie. It is a huge mark in my books and I really appreciate everyone who had faith in me.

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More Stylish Than Ever! itel Debuts its Latest S Series Smartphones S16 and S16 Pro in Nigerian Market

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Why Olamide Is A Perfect Brand Ambassador For Itel

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The recent unveiling of Olamide as itel Mobile’s brand ambassador in Nigeria has opened up a new chapter for brand loyalists and lovers. In five words, it is a good move and here’s why.

 

His announcement is the first pointer.

 

Attendees at the virtual unveiling ceremony held to officially welcome him to the itel family hailed his selection. The comments section bubbled and buzzed with excitement and thumbs up for itel and Olamide. The brand could have settled for anyone else – another blazing hip hop and street music act, but Olamide has a mass market appeal and feel that users of the itel brand can definitely relate with.

 

Man is just too “lit”.

 

He is a great match for the itel Mobile brand, and they have so much in common, that their coming together is a no-brainer. The similarities (appeal, market acceptance, and more) have inspired a united team. For the streets and for the mass markets that drive their deliveries and existence. For the smartphone for everyone and the reliable and affordable products.

 

The versatility package.

 

Olamide is bringing versatility to the relationship in truckloads. He is blessed with an amazing talent base that aids interconnection and shared benefits for both brands. This is helped by the fact that he speaks a language itel’s community of brand lovers and fans can relate with. The voice of the streets is definitely about to get louder.

One more madt string.

 

Olamide’s carriage and appeal connects the participating brands on an amazing plane. These attributes are easy to spot in his craft and this alone will help in enhancing the connection between itel Mobile and her customers. It doesn’t get any better than this.

 

This partnership takes care of every interest – brand and customers. It looks good not just on paper and it’s only a matter of time before everyone gets to see the great move itel Mobile made with choosing Olamide as the face and voice of the brand

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Itel Mobile Unveils Olamide As Brand Ambassador, Sets New Targets

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In what can only be considered as the coming together of two kings, the smartphone for everyone brand, itel Mobile has unveiled Afro-pop star, Olamide Adedeji as its official brand ambassador.

The signing of the famous Afro-pop star is informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.

itel Mobile’s choice of Olamide as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets. itel Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

“We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands have been able to stay on top of their games, we are both leaders in our spaces. Olamide is the king of hip-hop and street music, itel is the king of smartphones in the mass markets. Olamide and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. The best is beginning to take shape.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership.

Commenting on the partnership between both brands, Olamide Adedeji observed that “it feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”

The unveiling was staged online via itel Mobile’s social media pages and attracted over 500,000 views across different social media platforms while it lasted.

itel Mobile is a leading smartphone brand in the Nigerian and African markets. The brand provides affordable and reliable smartphones for everyone. itel Mobile has multiple awards and recognitions under its belt, including the leader of the smartphone mass market and the most student-friendly smartphone brand in Nigeria.

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