itel Mobile, the foremost customer-centric brand has today presented her new brand direction and slogan, Enjoy Better Life at a grand virtual launch event in Lagos.
The event also heralded the introduction of the S16 series, the brand’s latest selfie series and a batch of new products – itel TVs and smart accessories.
Enjoy Better Life is a product of painstaking consumer research conducted in 2019 across African markets, including Nigeria, where itel Mobile has established presence for about 13 years. The research provided fresh insights on serving consumers better in markets across Africa.
From the insights, demands for electronic products – TV, TWS earbuds and smart band ranked as the most important concern. The brand subsequently made use of the insights to design electronic products with user-friendly features and specifications.
Commenting on the new brand direction and products, Marketing Manager (West Africa 1), itel Mobile, Oke Umurhohwo said: “The Enjoy Better Life slogan expresses our commitment to listening to consumers and meeting their most pressing needs with value-driven offerings. Enjoy Better Life is an open invitation to everyone for an amazing user experience with the new category of products.
“The S16 series, itel TV, TWS earbuds and smart bands come with customized features and they are affordable. With the products, our consumers are getting convenience, comfort and a better life filled with love and happiness.”
AI Selfies for Everyone – S16 and S16 Pro
Features on the S16 series help users up their selfie game. The Triple Rear Camera setup consists of an 8MP main camera, 2MP Macro camera, and depth sensing camera. The collaborative effort managed by the refined AI Selfie 2.0 captures great moment with details no longer blurred out. Now clear and vivid photos can come from the budget-friendly devices. The sharpened AI Selfie 2.0 has mastered several new modes to make the pictures shout louder than ever before.
Both S16 and S16 Pro come packed in a Super Slim 8.3mm Unibody design culminating in curved glass edges on the display. The 2.5D screen provides both an aesthetic and an ergonomic advantage to the user. Making swiping around the edges smoother than ever before and the grip in hand, more secure. Thus, one-handed operation will remain comfortable despite the wide-screen displays.
The itel S16 Pro comes with a 6.6-inch dot-notch design, and the itel S16 with 6.5-inch waterdrop design. The two large displays take full advantage of the minimal presence of front cameras to make watching videos and playing games a bigger and more enjoyable endeavour. The radial texture of colours on both phones creates a refreshing feel. Whether you are a fan of the chilly S16 Ice Crystal Blue, or the uplifting S16 Pro Gradient Green – both natural colours are crafted to create an invigorating impact on sight. To stay cool and look fashionable.
itel TV, TW earbuds & Smart bands – Smart access to the Better Life
itel TV – S321 and S431 is fitted with the user-friendly i-cast feature, allowing users to enjoy a bigger viewing experience by projecting the smartphone screen (S16 Pro only) to itel TV without wi-fi router or cables. Both devices come with A+ grade panel and DVB-T2/S2 decoder. This is a digital satellite transmission technology, offering more channels for user’s TV transmissions.
The itel D243 TV is covered by an extra glass made from tempered glass materials which better protects against shocks.
itel true wireless ear buds ITW-60 comes with a Bluetooth V5.0 and pop-up pairing function. It also offers 18hours play time and the case provides 6 full charges to ensure users can enjoy with the smart pop-up pairing function. A single tap on the smartphone connect users to the earbuds. Ensuring music all day long
Smartband IFB-11 is colourful and light. The smartband comes with an HD colour display that keeps track of time without needing to take out the phone. The smartband pairs with the smartphone to give gentle notifications from phone to watch, and upload activity and sleep monitor data from watch to phone. The health and fitness accessory is IP67 certified (splash and sweat resistant), has 3 training modes, and the battery can last up to 20 days. itel’s IFB-11 tracker is an accessible way to join social sharing of fitness activities.
The new products are on sale at itel dealer shops and mobile phone stores across Nigeria. Visit @itelMobileNG on Facebook, Twitter and Instagram to participate in the giveaway activities and win freebies!
Agric Minister Shield’s Factional AFAN Leader From Police Invitation
The minister of Agriculture and Rural Development, Alhaji Sabo Nanono, on Friday, 17th June, 2021 at the ICC (International Conference Centre), in Abuja prevented policemen on duty from taking factional leader of the All Farmers Association of Nigeria (AFAN) Mr Farouk Rabiu for questioning on fraud related matters.
According to reliable sources and eye witnesses at the scene which was the venue of the 2021, Council on Agriculture, the police were there to invite Farouk to Force headquarters following a petition against him for acts that bordered on criminality.
Recently a federal high court sitting in Abuja had cautioned the renegade group led by Farouk through their lawyer, on Wednesday,15/2/2021, against parading themselves as leaders of AFAN until the matter is determined in court.
Farouk had been accused of defrauding investors using the name of AFAN Kano branch which he illegally registered, a matter which had been brought before the Corporate Affairs Commission, who revoked the registration.
However, Farouk has been continuously recognised as the leader of AFAN, by the Minister who hails from the same state with him despite several petitions from the Arc Kabir Ibrahim led executive.
The minister’s actions in siding with Farouk despite a case in court to resolve the leadership tussle of AFAN, has been allegedly linked to the minister’s shameful removal as chairman of AFAN Kano, long before he became appointed minister.
Witnesses at the scene stated that the minister after frantic efforts to get the Inspector General on phone to call off his men failed, resorted to giving an unhindered exit to Farouk in his official car, tantamount to obstruction of justice, much to the chagrin of the police officers.
A reliable source further disclosed that the policemen declined to follow the minister to his office.
Three Soldiers Injured as Troops Kill ISWAP Terrorists in Borno
Troops of the Nigerian Army under the Operation Hadin Kai have killed several ISWAP Terrorists in Dikwa town, Borno State.
According to a statement issued on Wednesday by the Director Army Public Relations, Brigadier General Mohammed Yerima, the gallant troops decisively dealt with the terrorists who were attempting to infiltrate the town on Tuesday.
The terrorist elements were said to have mounted five gun trucks, others mounted motorcycles, while others moved by foot.
They were, however, met with superior fire power by troops in conjunction with air bombardment by Air Task Force.
“The marauding terrorists were thoroughly vanquished forcing them to withdraw in high state of confusion abandoning their truck, guns and ammunition,” the statement read.
“During the encounter, six members of the terrorists groups were neutralized, several others were severely injured while the survivors withdrew in total disarray leaving behind their deceased colleagues”.
Three soldiers, however, sustained various degrees of injuries but have now been stabilised.
Items recovered during the encounter included one gun truck, eight AK 47 rifles, 40 rounds of 7.62mm Special, 39 special ammo, three motorcycles and six magazines.
To mop up the area, troops conducted exploitation in the early hours of Wednesday in conjunction with the Civilian Joint Task Force and hunters along the terrorists’ withdrawal routes and recovered 90 rounds of 7.62 mm x 54 on links belonging to the fleeing terrorists.
Meanwhile, the Chief of Army Staff (COAS), Major General Faruk Yahaya, has commended the gallant troops over the feat and charged them to remain resolute and steadfast.
He urged them to maintain the tempo in order to ensure total obliteration of terrorist groups within the North East region.
Onion Marketers Threaten to Stop Supply to Southern Nigeria
The Onion Producers and Marketers Association of Nigeria has threatened to stop the supply of onions down to the South from June 7, 2021.
The group said it would carry out the threat if the government fails to compensate its members who have suffered losses in recent times following attacks in some parts of the country.
President of the association, Aliyu Umar, made this known to journalists at a press briefing on Sunday in Sokoto State.
He explained that the government under a committee led by the Kogi State Governor Yahaya Bello had promised to compensate their members, many of whom suffered huge losses in Abia, Imo and Oyo States during the #EndSARS and Shasha market crisis.
However, according to him, the promise has not been kept and the members have reportedly lost over 4 billion naira.
“We are calling on the state and Federal Government to restore law and order in the state, and we are calling on the good people of the southern part of Nigeria to live with the Hausa community in peace as we are only there for our lawful businesses,” Umar said.
“We also call on state governments to collaborate with fed govt to set up a committee to investigate the incident that led to the loss of lives and property of the Onion Association members.
“Furthermore, if the government fails to adhere to what we are saying, we are shutting the supply of onion to the entire south by Monday the 7th of June 2021”.
In recent times, the price of Onions skyrocketed from just about ₦20,000 to nearly a hundred thousand, in less than a year – a situation which quickly gave it the reputation of ‘new gold’.
While the price hike could not be understood by many, some traders have attributed the increment to seasonal fluctuations, a general increase in prices of fertilizers among other items, strike actions as well as insecurity arising from the #EndSARS protests.
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